Farm Radio International applied for FarmQuest, a reality radio program series that features six to eight young individuals and their quest to create the “best new farm.” Each contestant will take a small plot of land and over the course of a 9-12 month period turn it into a thriving farming business with help from a variety of farming experts.

Why is this Innovative? Employs popular communication mediums that appeal particularly to young audiences in an effort to remove the agricultural stigma.

Here is the original source and announcement.