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The Power of Narrative Persuation: How an Entertainment-Education Serial Drama Tackled Open Defecation and Promoted Contraceptive Use in India – H. Wang, A. Singhal, P. Muttreja, A. Vajpeyi, R. Laddha, S. Singh, P.D. Mazumdar, A. Srivastava, V. Rao, S. Saini, D. Rautela, and A. Seth. Journal of Development Communication, Volume 31(2), 2020.

Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to
address complex health and social issues around the world.

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