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Community Outreach & Empowerment
Leverage our platforms to empower and engage people in underserved areas through awareness and social accountability
Improving Awareness & Behaviour Change Communication
Learn how our deep community connect can help drive sustained, positive change on a range of issues.
Advertising and Lead Generation
Our detailed analytics on users consumption patterns and opportunities offer businesses and social entrepreneurs insights into rural India.
When the animals went hungry too: Lockdown stories
When India was in lockdown in Mar-May 2020, livestock farmers struggled to feed their animals. A ground report with the famers’ experiences.
Myth-busting and relief support for COVID-19
Over 100k people in rural India accessed verified info on #coronavirus and received support on relief measures through Mobile Vaani, as part of the Verified initiative by UN and Purpose
#GVtech4change: SnapVaxx to improve coverage and follow-up of immunization
Despite the efforts of frontline health workers and programmes by governments to boost immunization of children, there are several issues that make this difficult. Read how Tika Vaani attempts to remedy these issues through digitization of immunization data.
Gram Vaani enables
communities to use technologies and share information that can equip them to bring positive changes in their lives.
Technology can support human development only when it is appropriated by people to bring equity. At Gram Vaani, we use technology to create participatory media platforms that people find accessible and adaptable.
We develop communication platforms where people whose voices are often unheard can share their opinions, hear from each other, and build communities.We strive for sustained, positive behaviour change through programmes that are relevant to people’s contexts and needs. We believe that such inclusive, bottom-up media platforms, which are by and for the people, will build empathetic societies.
Our Areas of Work
Health and Health
Tech
Communication channels, meant to help communities make informed choices, are often broken by the barriers of literacy, digital divide and other socio-cultural factors, leading to widespread exclusion. Through our community media platforms, we inform, engage and hear the voices of people from hard-to-reach communities, including the healthcare workforce, to contribute to better health outcomes for the country. And our technologies offer ways to digitally collect and assess data quickly for use by health officials and academics.
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Governance
Millions of citizens in India’s rural hinterlands do not have access to communication channels through which they can be better informed, share opinions and solutions with one another, or raise their voices and seek assistance when they cannot access their rights. The Governance programme provides authoritative and actionable information supported by a strong cadre of community volunteers, through which people can be better informed, and enables people to raise their issues, and highlights these issues to the administration to spur them into action.
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Workforce and Labour Rights
India’s workers are as a whole under-waged and under-protected, but even the 20m or so toiling in the registered factory sector often cannot enjoy the legal provisions due to poor enforcement. Our programmes on Workforce and Labour Rights aim to give a voice to low-income industrial workers across India, offer them information and raise their awareness on their rights as workers, so that they collaborate to hold their employers and governments accountable for working conditions.
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Women and Child Development
Access to media and information is highly unequal across India along the lines of gender, rural/urban locations, caste, class, disability, and other forms of marginalisation. This is especially the case among women in rural areas, where patriarchal norms limit their mobility, accessibility, ownership, and usage of digital medium. We help women overcome these barriers and bridge the digital literacy gap by facilitating their participation in systemic processes to improve health & nutrition, family planning, socio-economic entitlements, livelihoods, and political progress.
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Livelihoods and Agriculture
A sustained and dignified means of livelihood depends on people’s ability to access contextual information to keep their work relevant, and on social capital to survive livelihood shocks. Communities from low-income groups lack these critical links. The Livelihoods and Agriculture programme helps them connect with livelihood and agriculture experts, as well as with peers, to get their queries resolved and get accessible, relevant information and ideas for growth.
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Education and Youth Engagement
A large section of youth and children in ‘hard-to-reach’ areas lack access to education and remote learning opportunities. Similarly, families lack opportunities to update their skills through non-traditional education or professional trajectories. The Education and Youth Engagement programme helps such communities engage in a new eco-system of ‘connected learning’, wherein the students can access learning modules, raise queries, share experiences, and secure new connections going beyond their neighbourhood.
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Our Services
How We Work
We form participatory networks by identifying partners and community volunteers who can facilitate awareness and behaviour change, highlight local issues and work on grievance redressal. With their help, we mobilise our target communities to listen to and contribute to our participatory media solutions.
We create contextual content to engage our target users; users add completeness by sharing their experiences and grievances. This way, our content follows a bottom-up approach, fulfilling our objectives to make our media solution completely participatory and creating high engagement with our target communities.We develop customised participatory media solutions that partners and volunteers carry forward with the community. These technology solutions are developed by considering the users’ digital literacy levels, availability of internet resources, access, affordability, and various community dynamics. The process also includes training and enabling capacities for adoption of the solution. This approach helps in ensuring that the technology stays relevant on the ground.
Our Reach
5 Countries
Presence
12M
Calls
10+ States
In India
150+
Partners
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Highlights
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Awards
Ayushman Bharat –
PMJAY Start-up grand
challenge Winner 2020
Category: Building
beneficiary awareness
Equals in Tech award
2018 Finalists
For helping bridge the
digital gender divide
MissionBillion Challenge
Winner 2021
For making grievance
mechanisms accessible
USAID’s Women
Connect Challenge
Round One 2018
For bridging the digital
gender divide
Grand Challenges
award in 2017
For immunization
behavior change through
technology
NASSCOM Social
Innovation Forum
Challenge 2016
For our multi-layered
development model
through technology
Flame Rural Marketing
Award in 2014
For unique advertising
and marketing model
Grand Challenges
Rising Stars award in
2012
For improving health
services in rural areas
using technology
mBillionth South Asia
Award in 2012 and
2014
For innovation in
journalism in rural India
Knight News Challenge
in 2008
for low-cost technology
for community radio
stations