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Gramvaani has a rich history of developing mixed media content that includes audio-video stories, developing reports based on surveys conducted with population cut off from mainstream media channels and publishing research papers that helps in changing the way policies are designed for various schemes. Our blog section is curation of those different types of content.

Survey to assess the need of ‘last mile connect’ with rural consumers

    admin 27 May 2021

    GramVaani has created a unique voice based social media platform working exclusively on mobile technology running successfully in Jharkhand, Hindi belt states and even the NE and partnership with 35 terrestrial community radio stations who run their stations by using our proprietary GRINS technology.

    GramVaani community media has now launched the Mobile Vaani CONNECT program to create a pan India network of interconnected community radio stations which use our GRINS platform.
    The Mobile Vaani CONNECT program envisions to be a game changer in the mass medium space by giving the ability to establish last mile connect with consumers in rural and urban India who have access to mobile hand sets.
    It would be important to note that in rural India where as only 17% of the population own a transistor radio, the ownership of mobile hand sets is a whopping 50%!
    Mobile hand sets owners in rural India can access radio program through their devices by logging into the Mobile Vaani CONNECT network, have a 2 way engagement, not possibly with traditional terrestrial radio stations and be engaged like never before !!

    Hence reaching out to all my friends from Advertising, Media buying agencies and Consumer Brands in India to take out time to take this quick survey to assess your buy in for a unique media platform to establish last mile connect with rural consumers across India… From all respondents, a winner would be selected and have the opportunity to broadcast 15 minutes of advertising and targeted content to approximately 1 million rural consumers through the Mobile Vaani CONNECT network across India!

    Please click the link below to take the survey:
    http://www.surveymonkey.com/s/ZMYN2JN