Women & Child Development

Women and child development vertical specifically work toward bridging digital literacy related gap with respect to women’s limited accessibility, ownership and usage of digital medium, to ensure usage of MV community media platform for empowerment and participation of women in the processes pertaining to social, economic and political progress.

See how

Community

Adolescent girls

Less than 19 years of age comes under this category.

Women’s collectives

18yrs – 40yrs usually comes under this category.

Women leaders

Elective Women Representative and Reporters/Volunteers.

Our Impact Pathways

Actionable Info & Awareness

Behaviour Changes

Collective
Action

Our content and campaigns are designed after a thorough needs assessment with the community to cover issues around knowledge, attitude and practice prevalent in the local context, aimed towards demonstrating/ facilitating a shift through awareness messaging. Actionable information on availing entitlements, highlighting best practices, and answering queries from the communities are a part of the process

Behaviour Change Communication is one of the pathways we follow, through organized and repeated training with local leaders, SHG members, SHG mentors, and community members. Interim survey, pre-post campaign surveys provide us further insight on impacts on behaviour change of the TG. Voices from the field and testimonies and local success stories encourage other users to adopt practices relevant to their context.

Our network of community managers and volunteers engage with the community women, SHG members, local leaders to facilitate listener groups in order to collectivize and mobilize them toward collective actions. It also helps to bring more and more women within the purview of digital literacy by facilitating cross-sharing and learning among members of listener groups.

How we work

Project 1

Contemporary business and science treat a project as any undertaking, carried out individually or collaboratively and possibly involving research or design, that is carefully planned to achieve a particular aim.

Project 2

Contemporary business and science treat a project as any undertaking, carried out individually or collaboratively and possibly involving research or design, that is carefully planned to achieve a particular aim.

Project 3

Contemporary business and science treat a project as any undertaking, carried out individually or collaboratively and possibly involving research or design, that is carefully planned to achieve a particular aim.

Highlights from the Field

#ChangeAgents
#Community Reporters

Nirmala from Bihar state’s Nalanda district narrates the inspiring story of Neelam who is today an empowered woman and she’s grateful to MAMP for motivating her towards doing good work towards the society. Neelam is a differently-abled woman but that hasn’t stopped her from volunteering as a social worker with Mobile vaani. She’s also a very good tailor and whilst listening to Mobile Vaani she decided to make facemasks for the people of her village, for this she’s charging a very nominal amount from people and is helping them. She appeals to all villagers to listen to MAMP in their free time so that they can use that time in a productive way.

#Awareness
#KnowledgeBuilding Reporters

Sushma Devi from Bihar state’s Nalanda district says that she had been struggling to know her account balance since a long time, for which she had been going to the bank but failed to get the information due to various reasons. She has been a regular listener of MAMP; however, since the lockdown began all members of the family were staying at home so it was difficult for her to listen to it, she asked her neighbour to call on the platform and from there she found out how to know bank account balance from the comfort of her home. This has made her really happy and she has appealed to everyone else to listen to MAMP.

#Collective Action
#GrievanceRedrassal

Sheela Devi from Makhdumpur Panchayat in Bihar is saying that the school’s girl washroom in her panchayat remained locked every time. After listening to Neelima’s story, she inspired, created a women group, and raised the issue with the school principal to unlock the washroom door. And, after the few discussions and block meetings, they got succeed to unlock it. Now, girls are using the school’s washroom.

Our Partners

I shared my pain with one of the Mobile Vaani didis and she requested me to voice my concerns to my husband. Not only I but that didi also spoke to my in-laws.