If only every problem in this world gets connected to the right solution at the right time, there wouldn’t have been so many unresolved problems existing in the world. In this time, where we are at the apogee of technological advancement, it is reasonable to believe that somewhere someone has already figured out some solution for your problem. So, from simple household hassles to issues of large scale, our first instinct is to turn to the Internet for help.
But in India, this will be true only for the 18% of the population who access internet and for the rest of the people, it is not as simple as pressing few buttons. Illiteracy, poverty and lack of infrastructure further accretes the barrier that stop the several million rural population from reaching out to the amassment of information. Well aware of this fact, Gram vaani has made it its mission to be the internet and the social media to these people and bring information to their fingertips. We are being their browsers, bringing them solutions; be it awareness campaigns, ads or discussion forums.
One such instance is our Sunking solar lamp ad campaign for Green Light Planet. As we connected the solar energy solution providers to the rural audience, we were also connecting a mass plagued by irregular power supply to their solution that can significantly impact their lives.