Vision

Empowering rural communities through participatory media

Gram Vaani is an initiative to enable participatory media services for rural India. Media is an important agency to provide information that inspires people, empowers communities, brings knowledge and awareness for equitable development, and streamlines the interaction of villages with governments and external agencies to enforce responsible politics.

However, currently the effectiveness of media services in rural areas is limited because local communities are not involved in the media delivery process and organized information delivery systems are absent in most rural areas. Both community participation and information delivery systems are critical to enable media effectiveness and provide contextual information to people.

Gram Vaani aspires to build an eco-system consisting of information production and consumption by bringing together rural communities, development NGOs, regional and local government agencies, national and vernacular news agencies, and customer-centric corporates. Together, we can give a voice to the rural population that can be heard across the nation.