Posts Tagged "Radio"

IVR Technology for Community Radio

IVR Technology for Community Radio

  Community radio stations (CRS) are relatively young members of the mass media community of India. In a multi-linguistic, multi-cultural and multi-religious country like India, community radios stations which serve geographic communities can be an effective mechanism that can reach…

A Comparison of MobileVaani with Radio and Digital Media

A Comparison of MobileVaani with Radio and Digital Media

The increased connectivity and technology penetration in India have opened up newer rural and urban markets for the businesses to tap into. The role of advertising becomes paramount for any business venture to reach out to these consumers and capture…